Literary Exercise Assignment Example | Topics and Well Written Essays - 500 words

Literary Exercise - Assignment Example Here is the message that goes in favor of internet advertising. â€Å"The idea is based on consumers themselves taking the initiative by showing up voluntarily and interacting with what they find online.†(Internet†¦) This is an important gain and the seller has won the first round of the exercise, by arresting the considered attention of the customer. Online advertising is helpful to create a brand and to sustain the merits of the branded products. Quality of the product and the performance- based market go to solidify the foundation of the branded products. Not all products are suitable for online advertising. Some products like mortgages, cars etc. can exclusively sell through online marketing as the individual intent on purchasing will make the detailed shopping search through a search engine to judge the merits of several competing products. With online advertising and marketing one develops the type of intimacy which is not possible through the exposure in the established mass media. In the former case, the connection is more personal and in the latter case it is impersonal. Mere presence of online advertisements and messages leaves an imprint in the minds of the customers and the companies get better returns on their advertising budgets as compared to print and electronic media. Louisa Ha (2008) in article, â€Å"Online Advertising Research in Advertising Journals: A Review,† writes, â€Å"†¦. [suggests) five advantages of online advertising: 1) Awareness efficiency 2) easy to locate, 3) contact efficiency 4) conversion efficiency and 5) retention efficiency. Advertising influences sales in a peculiar style as the relationship between advertisements and revenues is a two-way traffic. The companies decide their budget on the basis of a fixed percentage of sales, which means, the more is the willingness of the company to spend on advertisement, when