Cadbury A Leading Chocolate And Confectionery Manufacturer

As Cason (1999) explains, â€Å"The family firm is defined as a firm which is both owned and controlled by a family† (p.10). While many of them have been disappeared from the market, some like, Mars in US, Clarks and Cadbury’s in Britain are examples of survivals from the â€Å"Industrial Revolution† and the â€Å"Second Industrial Revolution† that continue to exist as leading businesses. (Jones and Rose, 1993, p.1). Cadbury; a leading chocolate and confectionery manufacturer is well known for its ‘Quaker’ belief and its high quality products like Cadbury’s Diary Milk, which led to its success. (Fitzgerald, 2005). It was founded by John Cadbury in Birmingham, he started starting selling tea and cocoa, then his sons mainly concentrated on the cocoa†¦show more content†¦They intended to keep money and landownership inside the family too similarly to other family capitalists. On the other hand, in the early 20th Century it perform ed differently, as it started to expand by introducing new products and developing its competencies. This essay will demonstrate the impact of Friends Society on Quaker businesses and explain how they kept money and assets inside the family. Finally, will explain the company’s expansion and innovation. During 19th Century businesses usually created their own local networks, within which they could borrow from friends, family members, etc, as it was a way to escape the banks capital lending barriers, which made it difficult for them to borrow, as there was a liability to lose their business if they were not able to return the money. Thus, there was no typical application of business management strategy, each had its own structure based on their family, cultural, local and religious values, which could affect the firm’s success or failure. The â€Å"ethos† of the company crucially impacts on its success or failure (Dellheim, 1987, p.14). Cadbury built the business culture based on ‘Quaker’ belief that certainly led to it success, as it was in labours’ benefits, and it created a network of trust between the employees and employers. In 19th Century ‘Quakers’ were barred from the social and political movements, etc., so they entered into bu siness era. (Dellheim, 1987). Many ‘Quaker’